Advertising placard for the "Eau de Cologne" by A. FARINA. - Par Brevets. / Eau admirable de Cologne, de A. Farina, ancien Distillateur de Cologne, breveté, Place Juliers, N°11.

Advertising poster promoting the toilet water "Eau de Cologne". Ornated with the royal coat of arms of France and 2 two-headed eagles. With the printed signature of A. Farina on verso. The poster praises the merits of the "Eau de Cologne", its medicinal, refreshing and stimulating properties.

From the eighteenth century, ablutions are fashionable again. Baths are recommended by the doctors and washing becomes a pleasant ritual. Heady perfumes are abandoned and everyone is looking for the famous Admirable Eau de Cologne. Jean-Marie Farina (whose name has become more French to get the attention of the gentry) delivers its fragrance throughout Europe. Its name becomes simply Eau de Cologne, as a tribute to its adoption city.
For almost two centuries, his perfume will flood the skins and handkerchiefs of the high society.
In Paris in 1806, the grandson Farina creates the Maison Jean-Marie Farina located at 331 rue Faubourg Saint-Honoré.