ASOCIACION MEXICANA DE TURISMO - Mexico.

Unusual poster for Mexican tourism, published by Asociacion Mexicana de Turismo, The artist is unknown and the design is surreal and modern at the same time.

The popularity and prestige of Mexican art throughout the 1920s and 1930s was the direct result of a dynamic cultural exchange between Mexico and the United States that was centered in Mexico City, New York, Chicago, and Los Angeles. This exchange encompassed artists, such as painters Diego Rivera and Frida Kahlo, graphic designer and art historian Miguel Covarrubias, photographers Nickolas Muray and Manuel Alvarez Bravo, and jewelry designer William Spratling. Their work was championed by journalist and arts promoter Anita Brenner, curator René d’Harnoncourt, and publishers Frances Toor and Alfred and Blanche Knopf, among others. These individuals, many of whom traveled back and forth between the two nations, collectively became an important part of the historical narrative.

We can consider as the birth of tourism in Mexico to the period from 1920 to 1940, at which time the first tourist services are born, such as tourist hotels and travel agencies, which are demanded by tourists entirely foreigners. At the same time in 1922, the Association of Hotel Administrators and Owners was created, which in 1929, would be transformed into the Mexican Association of Hotels and Motels A.C. On June 7, 1937, the office of tourist guide and the activity of travel agencies are regulated. The Department of Tourism is created, an organ of the Ministry of the Interior responsible for developing tourism-related activities, actions that trigger tourism in the country, and in 1940, 90 thousand tourists visit the country.