BEZOMBES, R. - AIR France - Gastronomie

An atypical Air France poster designed by Roger Bezombes in 1980 that turns traditional Air France poster art on its head: if the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising than this poster (one of a series of 12) succeeds in ways even Bezombes couldn't have imagined.

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes, who died in 1994, was a bold choice for Air France: the posters he created caused as much controversy as they made conversation.

Of the origins of Air France, Wikipedia says that "the company was formed on October 7, 1933, from a merger of smaller airlines and travel companies. The constituent members of Air France had already built extensive networks across Europe, the French colonies in North Africa and elsewhere. "